Since its inception, Black Spirits Legacy, LLC has been on a mission to reshape the spirits industry by increasing Black representation and creating impactful opportunities for Black-owned spirit companies. Founded as a brand-building and marketing management company, Black Spirits Legacy is dedicated to providing distribution opportunities and forging strong relationships within the industry. The company's commitment to excellence is evident through its signature event, "A Taste of Black Spirits," which has been a staple since 2021, offering unique and high-quality experiences that celebrate Black-owned brands.

Building a Legacy Through Strategic Marketing and Partnerships
At the heart of Black Spirits Legacy's success is its expertise in developing and executing marketing strategies that drive brand awareness and increase market share for its clients. The company's impressive portfolio includes well-known names such as Duke & Dame Salted Caramel Whiskey, IslandJon Vodka, Fort Mose Bourbon, Ricarda Amor Tequila, J Prince Loyalty Wines, Ronald Isley Liquid Gold XO Brandy, Tom Bullock's, Birdie Brown, and more. These brands have benefited from Black Spirits Legacy's ability to navigate the complexities of the spirits industry, securing shelf space, and creating memorable brand experiences.

Looking ahead, Black Spirits Legacy has ambitious plans to expand its reach by bringing its signature conferences to cities across the United States and Nigeria by 2026. These events will continue to serve as a platform for Black-owned spirits to shine and connect with a broader audience.

The Power of Partnerships
Partnerships have been a cornerstone of Black Spirits Legacy's growth. The company has forged a strategic alliance with Pronghorn, a business dedicated to cultivating the next generation of diverse founders, executive leaders, and entrepreneurs in the spirits industry. Pronghorn's mission is to invest financial, individual, and network capital to support and sustain Black-owned businesses, with a goal of driving $2.4 billion in economic value over the next decade. Through the Taste of Black Spirits & Liquid Forum, Black Spirits Legacy serves as a bridge, connecting entrepreneurs with Pronghorn and other vital resources.

In addition to Pronghorn, Black Spirits Legacy has established a longstanding partnership with Meijer through the "IN GOOD SPIRITS" initiative. This initiative has secured prominent shelf space for ten African American-owned spirit brands, including Duke & Dame, Fort Mose Bourbon, T Capri Tequila, Loyalty Wines, Tom Bullock's, and Birdie Brown Whiskey, in several Meijer locations. The initiative also includes curated sampling experiences in collaboration with Hilton Hotels in downtown Detroit, further elevating the visibility of these brands.

A Purpose-Driven Mission
Black Spirits Legacy is driven by a clear purpose: to ensure that African American-owned spirit brands gain the visibility and awareness they deserve. By providing bar and shelf space opportunities, the company is contributing to the growth and success of each product, ultimately increasing Black representation in the spirits industry.

Meet the Leadership

Lazar Favors - CEO
Lazar Favors, the dynamic CEO and Founder of Black Spirits Legacy, established the company in 2021 with a vision to create a platform for Black-owned spirit brands to thrive. With a deep background in the spirits industry, Lazar has demonstrated exceptional leadership by securing capital for emerging products and establishing key partnerships with Black-owned distillers, distributors, and companies. His expertise in marketing plans, market management, and relationship building has been instrumental in the company's success. Lazar is known for his strategic thinking, excellent communication, and negotiation skills, and a passion for driving growth and innovation in the industry.

Duane Simpson - COO
As the Chief Operating Officer, Duane Simpson brings a wealth of experience in driving sales and business growth in the Black-owned alcoholic beverages industry. An award-winning sales professional, Duane is focused on customer satisfaction and team leadership. He has played a pivotal role in advancing African American-owned brands by leading sales strategies, establishing partnerships with key distributors, and implementing innovative marketing strategies that have expanded brand awareness and market reach.

Dashawn Cooper - CCO
Dashawn Cooper, the Chief Commercial Officer, is a seasoned professional with a proven track record in brand strategy for African American-owned alcoholic beverages. His expertise in community engagement, product sampling, and curated experiences has been key to building strong relationships and driving brand loyalty. Dashawn is passionate about creating unique and memorable experiences for consumers, which has led to increased customer retention and brand recognition.

Upcoming Event: Taste of Black Spirits DETROIT National Conference
This year, the 11th edition of the Taste of Black Spirits DETROIT National Conference promises to be an unforgettable experience. Themed "Cinema, Culture & Cocktails," the festival will offer a fusion of great films by talented filmmakers, delicious culinary treats, and a one-of-a-kind Taste of Black Spirits: The Cocktail Concierge exhibit. Attendees will have the opportunity to sample an array of handcrafted cocktails expertly crafted by talented mixologists. The legendary artist Ronald "Mr. Biggs" Isley and his new Liquid Gold XO Brandy, "Contagious," crafted by Gravesande Braxton Distillery, will also be featured at the event. This is a signature experience that attendees won't want to miss.

Join Us and Stay Connected
Black Spirits Legacy is more than just a company—it's a movement dedicated to empowering Black-owned spirit brands and elevating their presence in the industry. To learn more about our work, upcoming events, and how you can get involved, visit us at Black Spirits Legacy Linktree

Tickets for the Taste of Black Spirits DETROIT National Conference are available here and here.

Stay connected with us on social media:
- @tasteofblackspirits
- @liquorguyduane
- @iamdashawn87