By Carita Miller

In the world of music business, where deals are brokered behind closed doors and the unsung heroes often remain in the shadows, one name stands out as a transformative force: Pri “Notorious Pri” Tillman. A dynamic music executive, Pri has built a reputation as an expert in catalog acquisition, music publishing, administration, and label services. But what sets her apart is her ability to revolutionize A&R through her groundbreaking "Better Faster Colleague" theory, a customized structural approach that empowers independent labels and artists to thrive in an increasingly competitive industry.

More than just a fixture in Detroit's vibrant music scene, Pri has played a critical role in shaping its business infrastructure. Her journey began as a consultant for some of the city’s most sought-after artists, helping them navigate the often murky waters of the music industry. With Motown legend Berry Gordy leaving few blueprints for the future, Pri forged her own path, focusing on the business of sound—recovering unclaimed royalties and ensuring artists receive their rightful earnings. Her meticulous attention to detail and commitment to artist advocacy have made her an indispensable figure in the industry.

Pri’s influence extends far beyond Detroit. She has worked with some of the biggest names in music, from securing the catalog for Nipsey Hussle’s estate to collaborating with industry heavyweights like 808 Mafia, YG, Marshmello, Metro Boomin, Future, Jay-Z, Mariah Carey, and Maroon 5. Her extensive network and business acumen have positioned her as one of the most powerful figures in music publishing and administration.

As the sole woman in the globally renowned production collective 808 Mafia, Pri serves as consiglierá to multi-platinum producer Southside. Her expertise in sound business and publishing cements her status as a powerhouse in an industry that often overlooks the contributions of women in executive roles.

Despite her vast influence, Pri remains an enigmatic figure. Mysterious and introverted, she prefers to let her work speak for itself. Yet, her visionary leadership and relentless drive have reshaped the way the music business operates, ensuring artists are not only creatively successful but also financially secure.

As the industry continues to evolve, Pri "Notorious Pri" Tillman stands as a beacon of innovation and empowerment. Her ability to navigate the complexities of music publishing, catalog acquisition, and label services makes her a force to be reckoned with—a silent yet unstoppable architect of the modern music landscape.